INCREASING THE NUMBER
OF HITS

You should be able to look at the home page of any site and figure out what the site is about in 4 seconds. If you can't the site is a failure.

Are you using design techniques that keep the visitor from getting to the sale? Don't do anything that gets in the way of the sale.

Your web site is a part of your marketing strategy, not your marketing strategy. The trick is to find out where your web site fits into your marketing strategy.